Visitors rate Vierdaagsefeesten with an average of 8.4!


Posted: 13 February 2023, 09:40 hour
The Nijmegen city counÂcil has comÂmisÂsioned an effect meaÂsureÂment to assess what the VierÂdaagseÂfeesten will mean for Nijmegen. 596 surÂveys were conÂductÂed durÂing the 2022 VierÂdaagseÂfeesten. Like the last comÂpreÂhenÂsive visÂiÂtor surÂvey in 2016, the fesÂtivÂiÂties were ratÂed highÂly, with an averÂage report mark of 8.4. We are delightÂed with this appreÂciÂaÂtion and remain comÂmitÂted to ensurÂing it is a great parÂty for everyone.


Of those surveyed, 94% would visit the Vierdaagsefeesten again, and 95% would recommend their friends and acquaintances to come to the Vierdaagsefeesten. As many as 56% of visitors come from Nijmegen, and 9% from Nijmegen's neighbouring municipalities. The actual number of these may be slightly lower: because Nijmegen residents visit the festivals more often than non-Nijmegen residents, they are more likely to be surveyed. It is estimated that at least 2% of visitors come from abroad. On average, a Vierdaagsefeesten visitor comes to the festivities for 4 days, 15% even comes all days!
There are roughly equal numbers of male and female visitors. The average age of partygoers is 30. Most visitors (78%) to the Vierdaagsefeesten are between 18 and 34 years old, although visitors under 18 are not included in this survey. The majority (80%) are highly educated.
Of those surveyed, 81% have visited the parties before, and 19% were there for the first time. The main point for improvement indicated that people would like to see more toilets. We will do our best for this!
The VierÂdaagseÂfeesten creÂate an addiÂtionÂal spendÂing effect in Nijmegen of an estiÂmatÂed almost €64 milÂlion. This figÂure is based on an averÂage spend of €48.95, mainÂly on food and/​or drinks. For this, we calÂcuÂlate with an estiÂmatÂed visÂiÂtor numÂber of 1.5 milÂlion visÂits over 7 days, givÂing Nijmegen some 1.3 milÂlion extra visÂits comÂpared to a regÂuÂlar week.
At our request, the municÂiÂpalÂiÂty also had the overÂlap between visÂiÂtors to the 4Daagse and the VierÂdaagseÂfeesten invesÂtiÂgatÂed. It turns out that 72% of those surÂveyed only visÂit the VierÂdaagseÂfeesten. 12% also go to cheer along the route of the 4Daagse, and 10% wave the runÂners off after going out. 6% of our visÂiÂtors both walk the 4Daagse and go to the Vierdaagsefeesten!


The municipality also commissioned 908 surveys from visitors to the entry of the 4Daagse on the Via Gladiola. When asked whether they would continue to the 2022 Vierdaagsefeesten after the entry, 59% answered 'yes', and 15% did not yet know.
The Vierdaagsefeesten (like The 4Daagse) have a positive effect on Nijmegen's tourist appeal. More than half of visitors to the Vierdaagsefeesten who have never been to Nijmegen before or at most twice, plan to visit the city more often in the future. A large majority (61%) of partygoers have gained a more positive image of the city by visiting the festivals. A nice boost towards the 2023 Nijmegen Vierdaagsefeesten!


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