Posted: 13 February 2023, 09:40 hour
The Nijmegen city council has commissioned an effect measurement to assess what the Vierdaagsefeesten will mean for Nijmegen. 596 surveys were conducted during the 2022 Vierdaagsefeesten. Like the last comprehensive visitor survey in 2016, the festivities were rated highly, with an average report mark of 8.4. We are delighted with this appreciation and remain committed to ensuring it is a great party for everyone.
Of those surveyed, 94% would visit the Vierdaagsefeesten again, and 95% would recommend their friends and acquaintances to come to the Vierdaagsefeesten. As many as 56% of visitors come from Nijmegen, and 9% from Nijmegen's neighbouring municipalities. The actual number of these may be slightly lower: because Nijmegen residents visit the festivals more often than non-Nijmegen residents, they are more likely to be surveyed. It is estimated that at least 2% of visitors come from abroad. On average, a Vierdaagsefeesten visitor comes to the festivities for 4 days, 15% even comes all days!
There are roughly equal numbers of male and female visitors. The average age of partygoers is 30. Most visitors (78%) to the Vierdaagsefeesten are between 18 and 34 years old, although visitors under 18 are not included in this survey. The majority (80%) are highly educated.
Of those surveyed, 81% have visited the parties before, and 19% were there for the first time. The main point for improvement indicated that people would like to see more toilets. We will do our best for this!
The Vierdaagsefeesten create an additional spending effect in Nijmegen of an estimated almost €64 million. This figure is based on an average spend of €48.95, mainly on food and/or drinks. For this, we calculate with an estimated visitor number of 1.5 million visits over 7 days, giving Nijmegen some 1.3 million extra visits compared to a regular week.
At our request, the municipality also had the overlap between visitors to the 4Daagse and the Vierdaagsefeesten investigated. It turns out that 72% of those surveyed only visit the Vierdaagsefeesten. 12% also go to cheer along the route of the 4Daagse, and 10% wave the runners off after going out. 6% of our visitors both walk the 4Daagse and go to the Vierdaagsefeesten!
The municipality also commissioned 908 surveys from visitors to the entry of the 4Daagse on the Via Gladiola. When asked whether they would continue to the 2022 Vierdaagsefeesten after the entry, 59% answered 'yes', and 15% did not yet know.
The Vierdaagsefeesten (like The 4Daagse) have a positive effect on Nijmegen's tourist appeal. More than half of visitors to the Vierdaagsefeesten who have never been to Nijmegen before or at most twice, plan to visit the city more often in the future. A large majority (61%) of partygoers have gained a more positive image of the city by visiting the festivals. A nice boost towards the 2023 Nijmegen Vierdaagsefeesten!
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