13-19 juli 2024Nijmegen
Group

Partners

During the Vierdaagsefeesten we enjoy bringing people together in a pleasant environment where everyone can be themselves and embrace new experiences. We like to spotlight interesting projects, innovative products and reliable organisations. Our ambition is to do this in collaboration with others, driven by common values such as sustainability, inclusion, and an active and healthy lifestyle. Our preference goes to strong partnerships which allow us to work together to create attractive projects with your brand, company or organisation.

The large number of festival visitors (more than 1.6 million in 2019) combined with our wide media coverage offers unique exposure opportunities. Would you like to adopt a programme component, deploy a mobile team or create a brand store? See below for the options on offer.

Premium partner

Placeholder for Nexperia Logo ColorNexperia Logo Color

Our partners

Placeholder for Gemeente Nijmegen 768x315Gemeente Nijmegen 768x315
Placeholder for NS blauw 768x299NS blauw 768x299
Placeholder for Paardekooper CMYK C StaandPaardekooper CMYK C Staand
Placeholder for RABO Wordmark Imagemark CMYKRABO Wordmark Imagemark CMYK
Placeholder for Dar logo groen website 768x338Dar logo groen website 768x338
Placeholder for Logo PLU po FCLogo PLU po FC
Placeholder for Lowa logo simply more colourLowa logo simply more colour
Placeholder for Nxp logo 768x337Nxp logo 768x337
Placeholder for Blue Conic Standard LogoBlue Conic Standard Logo
Placeholder for ICT coICT co
Placeholder for DV Logo bol evDV Logo bol ev
Placeholder for Logo mono rgb regelLogo mono rgb regel
Placeholder for ZLTO logo 768x244ZLTO logo 768x244
Placeholder for Healthy Brain Study logo liggend fc diapHealthy Brain Study logo liggend fc diap
Placeholder for Logo DE 4 DAAGSE met pay offLogo DE 4 DAAGSE met pay off
Placeholder for Magneet sticker MAIL JPEG bestandMagneet sticker MAIL JPEG bestand
Placeholder for Werkwijzer logo 75 zonder payoff liggend CMYK 2Werkwijzer logo 75 zonder payoff liggend CMYK 2

Suppliers / Barters

Placeholder for Dirkzwager logo verticaal RGB 4133 7418 7576 v1Dirkzwager logo verticaal RGB 4133 7418 7576 v1
Placeholder for Brikdigital logo zwart 2x 100 300x300Brikdigital logo zwart 2x 100 300x300
Placeholder for Logo Skindustries RGB 01Logo Skindustries RGB 01
Placeholder for Rootnet logo 3Rootnet logo 3
Placeholder for 341141 swapfiets logos RGB Blue c0ca6a original 1576836469 1341141 swapfiets logos RGB Blue c0ca6a original 1576836469 1
Placeholder for Morres logo RGB taglineMorres logo RGB tagline
Placeholder for Naamloos 2Naamloos 2
Placeholder for Logo CK 2 lijnen FC1Logo CK 2 lijnen FC1
Placeholder for CAMPAIGNCOMPANY1CAMPAIGNCOMPANY1
Placeholder for Primetime Web 2019 300x70Primetime Web 2019 300x70
Placeholder for Ec35bdcc 10ad 473b 8e3c 9f5059930b17 image11480750276985540428Ec35bdcc 10ad 473b 8e3c 9f5059930b17 image11480750276985540428
Placeholder for Becruit logo kleurBecruit logo kleur
Placeholder for Beeldfanaat logo vierkant zwartBeeldfanaat logo vierkant zwart
Placeholder for Werkwijzer logo 75 zonder payoff liggend CMYK 2Werkwijzer logo 75 zonder payoff liggend CMYK 2

Mediapartners

Placeholder for Q MASTER STACKED RGBQ MASTER STACKED RGB
Placeholder for KINK LOGO APP KINKNL DAB BLAC Kon WHITE transparant 4xKINK LOGO APP KINKNL DAB BLAC Kon WHITE transparant 4x
Placeholder for 2021 R10 logo Full color RGB2021 R10 logo Full color RGB
Placeholder for SublimeSublime
Placeholder for Logo omroep gld cmyk GROOTLogo omroep gld cmyk GROOT
Placeholder for Watermark logo7Watermark logo7
Placeholder for Intonijmegen zwartIntonijmegen zwart
Placeholder for Into nijmegenInto nijmegen
Placeholder for OSR logo blackOSR logo black

Goed doel

Placeholder for Logo gelukkige groentesLogo gelukkige groentes
Placeholder for Schermafbeelding 2024 02 08 om 13 44 03Schermafbeelding 2024 02 08 om 13 44 03

Partnership

Would you like to adopt or fully support one of our programme components? Would you like to offer your clients, employees or business relations a special and unique experience? We welcome your ideas for developing and implementing innovative projects, concepts and pilots. Ideas we are interested in exploring include

  • A science village focused on sustainability, innovation and technology
  • A spectacular drone show above the Waal to replace the fireworks
  • Activities to promote vitality and exercise for diverse target groups such as children, the elderly or people with disabilities
  • Special programme for more inclusion, a festival where everyone is welcome, including people who feel lonely or have limited financial means
  • A digital game for young people with daily assignments at special locations, hidden clues around the city, and a grand finale on Friday
  • A special art & culture programme at pop-up venues

For € 30,000* you can become a full Vier­daagse­feesten part­ner. It goes with­out say­ing that your brand will be promi­nent­ly vis­i­ble dur­ing the Vier­daagse­feesten. Depend­ing on your wish­es this can take the form of phys­i­cal pres­ence at the event with the acti­va­tion or adap­ta­tion of a con­cept, com­mu­ni­ca­tions on loca­tion and via our online chan­nels and/​or with one of our media part­ners. Start­ing from € 50,000* the part­ner­ship includes an exclu­siv­i­ty clause on a spe­cif­ic ambi­tion or theme. We’d love to talk to you about the pos­si­bil­i­ties for long-term collaboration. 

To help our visitors navigate the broad programme, we spotlight activities using the following themes. As a brand, you can also adopt an entire theme!

  • Today's party tracks
    The most famous hits of the moment
  • All-time favourites
    From 80's to now, the finest classics
  • I ♥ Music
    Indie, pop, rock, metal, singer-songwriter
  • Have a blast
    Dance, techno, disco, house, hiphop and R&B
  • Limitless
    Salsa, world music, reggae, funk, blues, soul and jazz
  • Deepen
    Theatre, experience, time-out, classical, workshop and lecture
  • Kids
    For the youngest visitors
  • Celebrate the night
    Party inside until the wee hours!


Placeholder for 17 07 2019 Activatie ZLTO Jan Willem de Venster 217 07 2019 Activatie ZLTO Jan Willem de Venster 2

Brand activation

If you want to bring your brand or company to the attention of a wide audience and know what the effect is of a campaign during the Vierdaagsefeesten, our brand activation options are perfect for you.

Mobile Teams
If you want to make use of the entire festival area and not be bound to a single stand, then mobile teams are ideal for you. This option is perfect for sample teams walking around with sampler backpacks or charities hoping to get attention in a refreshing and original way. Starting from € 750* per day, you can organise campaigns with your promotion team at the biggest event in the Netherlands.

Promopromenade
The Promopromenade is the lifeline of the Vierdaagsefeesten and each day welcomes tens of thousands of visitors ready to enjoy all that the Vierdaagsefeesten have to offer. If you want to stand out with your brand and achieve a wide reach, this is ‘the’ place to showcase your brand to a wide audience. This 15-metre wide and 2-km long street has enough space for road shows, promotion stands and other spectacular stunts.

Fes­ti­val parks
While the Pro­mo­prom­e­nade attracts a diverse and wide audi­ence, the fes­ti­val parks are aimed at spe­cif­ic tar­get groups. See all venues here. We’d love to talk to you about find­ing a good match between your tar­get group and the spe­cif­ic audi­ence of the Vierdaagsefeesten.

Brand stores
We posi­tion brand stores at select­ed top loca­tions through­out Nijmegen city cen­tre. These ready-made units are ful­ly equipped with brand­ing and light­ing and can be used as a show­room, spec­tac­u­lar stunt or brand store. Stim­u­late the public’s sens­es and cre­ate an opti­mal brand expe­ri­ence! Pro­mo­tion, sam­pling and sale are all possible. 

If you want to become a Vier­daagse­feesten part­ner to cre­ate more vis­i­bil­i­ty and brand acti­va­tion oppor­tu­ni­ties, please con­tact Joris Bouwmeis­ter by e‑mail j.​bouwmeister@​vierdaagsefeesten.​nl or tele­phone 024 – 3233163.

*Amounts are exclu­sive of VAT

  • Placeholder for 15 07 2018 Activatie Jan Willem de Venster 115 07 2018 Activatie Jan Willem de Venster 1
  • Placeholder for 13 07 2019 Jan Willem de Venster Activatie Koninklijke Marine 113 07 2019 Jan Willem de Venster Activatie Koninklijke Marine 1
  • Placeholder for 14 07 2018 Activatie Ziggo e Sports Jan Willem de Venster 114 07 2018 Activatie Ziggo e Sports Jan Willem de Venster 1
  • Placeholder for 16 07 2019 Activatie Page Jan Willem de Venster 216 07 2019 Activatie Page Jan Willem de Venster 2
  • Placeholder for Bar Le Duc Peter Beijers 2018Bar Le Duc Peter Beijers 2018
  • Placeholder for 17 07 2019 Activatie ZLTO Jan Willem de Venster 217 07 2019 Activatie ZLTO Jan Willem de Venster 2
  • Placeholder for 14 07 2019 Jan Willem de Venster Activatie Rijden Zonder Invloed 314 07 2019 Jan Willem de Venster Activatie Rijden Zonder Invloed 3
  • Placeholder for 18 07 2019 Activatie NS Mathijs Hanenkamp 418 07 2019 Activatie NS Mathijs Hanenkamp 4
Login
View cart