During the Vierdaagsefeesten we enjoy bringing people together in a pleasant environment where everyone can be themselves and embrace new experiences. We like to spotlight interesting projects, innovative products and reliable organisations. Our ambition is to do this in collaboration with others, driven by common values such as sustainability, inclusion, and an active and healthy lifestyle. Our preference goes to strong partnerships which allow us to work together to create attractive projects with your brand, company or organisation.
The large number of festival visitors (more than 1.6 million in 2019) combined with our wide media coverage offers unique exposure opportunities. Would you like to adopt a programme component, deploy a mobile team or create a brand store? See below for the options on offer.
Would you like to adopt or fully support one of our programme components? Would you like to offer your clients, employees or business relations a special and unique experience? We welcome your ideas for developing and implementing innovative projects, concepts and pilots. Ideas we are interested in exploring include
- A science village focused on sustainability, innovation and technology
- A spectacular drone show above the Waal to replace the fireworks
- Activities to promote vitality and exercise for diverse target groups such as children, the elderly or people with disabilities
- Special programme for more inclusion, a festival where everyone is welcome, including people who feel lonely or have limited financial means
- A digital game for young people with daily assignments at special locations, hidden clues around the city, and a grand finale on Friday
- A special art & culture programme at pop-up venues
For € 25,000* you can become a full Vierdaagsefeesten partner. It goes without saying that your brand will be prominently visible during the Vierdaagsefeesten. Depending on your wishes this can take the form of physical presence at the event with the activation or adaptation of a concept, communications on location and via our online channels and/or with one of our media partners. Starting from € 50,000* the partnership includes an exclusivity clause on a specific ambition or theme. We’d love to talk to you about the possibilities for long-term collaboration.
To help our visitors navigate the broad programme, we spotlight activities using the following themes. As a brand, you can also adopt an entire theme!
• I ♥ Music
Indie, pop, rock, metal, singer-songwriter
• Nimweegs gezellig
Tear-jerkers, songs about life, Dutch, local
• Dit is goud!
From the 1990s to today, the best all-round party music
Time-out, experience, beach, greenery, classical music, workshops, lectures
• Uit je plaat
Dance, techno, disco, house, hip-hop, R&B
• Grenzeloos genieten
Salsa, world music, reggae, funk, ska, blues, soul and jazz
If you want to bring your brand or company to the attention of a wide audience and know what the effect is of a campaign during the Vierdaagsefeesten, our brand activation options are perfect for you.
If you want to make use of the entire festival area and not be bound to a single stand, then mobile teams are ideal for you. This option is perfect for sample teams walking around with sampler backpacks or charities hoping to get attention in a refreshing and original way. Starting from € 750* per day, you can organise campaigns with your promotion team at the biggest event in the Netherlands.
The Promopromenade is the lifeline of the Vierdaagsefeesten and each day welcomes tens of thousands of visitors ready to enjoy all that the Vierdaagsefeesten have to offer. If you want to stand out with your brand and achieve a wide reach, this is ‘the’ place to showcase your brand to a wide audience. This 15-metre wide and 2-km long street has enough space for road shows, promotion stands and other spectacular stunts.
While the Promopromenade attracts a diverse and wide audience, the festival parks are aimed at specific target groups. See all venues here. We’d love to talk to you about finding a good match between your target group and the specific audience of the Vierdaagsefeesten.
We position brand stores at selected top locations throughout Nijmegen city centre. These ready-made units are fully equipped with branding and lighting and can be used as a showroom, spectacular stunt or brand store. Stimulate the public’s senses and create an optimal brand experience! Promotion, sampling and sale are all possible.
If you want to become a Vierdaagsefeesten partner to create more visibility and brand activation opportunities, please contact Joris Bouwmeister by e-mail firstname.lastname@example.org or telephone 024-3233163.
*Amounts are exclusive of VAT