Facts & figures
You celebrate a great party together with others. And count on that, during the Vierdaagsefeesten: party together with one and a half million other visitors who can be found in Nijmegen for seven days. This makes us the biggest event in the Netherlands and one of the biggest in Europe.
RatÂing
The VierÂdaagseÂfeesten are ratÂed as an event with an averÂage report mark of 8.4. 94% want to come back to the parÂties in the comÂing years. 95% recÂomÂmend friends and acquainÂtances to visÂit the parÂties.
In comÂparÂiÂson with othÂer events
A large-scale poll among the Dutch pubÂlic (BranÂdAlcheÂmy) shows that out of all 50 largest events in the NetherÂlands, VierÂdaagseÂfeesten is in first place when it comes to expeÂriÂencÂing a pleasÂant atmosÂphere. We are also in the top five strongest event brands among adults, togethÂer with De 4Daagse, Pinkpop, Sail AmsÂterÂdam and BevriÂjdÂingsÂfesÂtiÂval. VierÂdaagseÂfeesten as a brand scores highÂest on the attribÂutÂes active, cheerÂful, unique and likeable.
Brand surÂvey: best atmosÂphere in the Netherlands!
In the 2018 Event Brand SurÂvey by BranÂdAlcheÂmy, a large-scale pubÂlic surÂvey of the 50 largest events in the NetherÂlands, the Nijmegen VierÂdaagseÂfeesten ranked highÂest for its atmosÂphere, accordÂing to the Dutch pubÂlic. VisÂiÂtors expeÂriÂenced the VierÂdaagseÂfeesten as an active, bright, unique and friendÂly brand.
VisÂiÂtors also ranked the VierÂdaagseÂfeesten just below the Four Day marchÂes among the brands surÂveyed. The fesÂtiÂval also appeared in the top 5 of the strongest event brands among adults, togethÂer with the Four Day MarchÂes, Pinkpop and SAIL AmsÂterÂdam. In the rankÂing for strongest recreÂation brands in the Province of GelderÂland, the Nijmegen VierÂdaagseÂfeesten is in the top 3, togethÂer with the Four Day MarchÂes and BurgÂers’ Zoo, with a stronger brand than comÂpaÂraÂble events.
(Source: HenÂdrik BeerÂda, brand conÂsulÂtanÂcy, 2019)
Facts & figures
- More than 1300 performances
- More than 3500 artists from the Netherlands and abroad
- More than 46 podiums
- Nijmegen city centre as event site: 1.798 million m2
- 300 extra outdoors bars
- More than 18,000 m2 of terraces
- 130 terraces
- More than 20,000 terrace chairs
Number of visitors in 2019: 383,000 unique visitors throughout the week, jointly representing 1,625,000 visits over 7 days. On average, most visitors come for almost 4 days, resulting in 378,788 unique visitors in 2022.
How many days do people spend at the festival?
- 25% come for 7 days
- 16% come for 6 days
- 16% come for 5 days
- 17% come for 4 days
- 12% come for 3 days
- 9% come for 2 days
- 5% come for 1 day
Visitors
- Most visitors to the Four Days Festivities are between 18 and 34 years old
- About as many men as women come
- Average spend per person 48.95 euros per day
- More than 1,250,000 litres of drinks
- More than 3500 m2 of sales areas
- Total spending effect Four Days Festivities 64 million euro
Where do the visitors come from?
The Vierdaagsefeesten attract visitors from all over the Netherlands, but most (56%) come from Nijmegen or Nijmegen's neighbouring municipalities (9%). It is estimated that at least 2% of visitors come from abroad.
Media
- More than 13,000 announcements on TV, radio, in print, online and on social media
- A reach of 94.6 million readers
- A PR value of €3.3 million in seven days’ time
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