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A great party is celebrated together with others. And rest assured, that’s exactly what happens during the Vierdaagsefeesten: celebrate with over a million other visitors who can be found in Nijmegen over the course of seven days. We are, therefore, the largest multi-day event in the Netherlands and one of the biggest in Europe.
Appreciation
The 2025 visitor survey shows that this edition was highly appreciated. Visitors rated the event with an impressive average score of 8.3!
Brand survey
1st place for best atmosphere in the Netherlands
According to the Event Brand Research 2018 by BrandAlchemy, a large-scale public survey focusing on the 50 largest events in the Netherlands, the Vierdaagsefeesten Nijmegen ranks first when it comes to creating the best atmosphere, as rated by the Dutch public. The event is experienced as an active, vibrant, unique, and likable brand.
(Source: Hendrik Beerds, Brand Consultancy, 2018)
2nd place for happiest event & 4th place for most popular event in the Netherlands
In 2023, the Vierdaagsefeesten ranked second in the list of happiest events in the Netherlands and fourth in the list of most popular events, according to the Event Brand Research by Hendrik Beerda Brand Consultancy. The event scores highly in the pillars of brand awareness, appreciation, and engagement.
(Source: Hendrik Beerda, Event Brand Research, 2023)
Facts & figures
Vierdaagsefeesten
- Over 1,300 performances
- More than 3,500 artists from the Netherlands and abroad
- 46 different stages
- Nijmegen city center as the event area: 1.8 million m²
- 300 additional outdoor bars
- More than 18,000 m² of terraces
- 130 terraces
- Over 20,000 terrace seats
- More than 1,250,000 liters of drinks
- More than 3,500 m² of sales areas
- Total spending effect of the Vierdaagsefeesten: €64 million
- In 2025, 76% of the circular cups was collected and recycled.
- During the reusable tableware pilot at the Kaaij Hoog in 2025, 92% of the items was returned.
Media
- Over 13,000 mentions on TV, radio, in print, online, and on social media.
- A reach of 94.6 million readers.
- A PR value of €3.3 million in just seven days.
Visitors
- More than one million visits are made during the seven days of the Vierdaagsefeesten.
- The festival welcomes between 100,000 and 250,000 visitors daily.
- Visitors stay for an average of almost four days, resulting in approximately 378,788 unique visitors.
- The number of visitors is not actively measured, as there is no growth ambition.
- 65% come from the Nijmegen region, with at least 2% from abroad.
- 74% of adult Nijmegen residents attended the Vierdaagsefeesten in 2025.
- Only 6% of Nijmegen residents have never attended the festival.
- The majority of visitors are between the ages of 18 and 34.
- There are roughly equal numbers of men and women.
- Most visitors reach the event in a sustainable manner, such as by public transport, bike, or on foot.
- 94% would like to return to the festival in the coming years.
- 95% would recommend the festival to friends and acquaintances.
Emotional Value
- Average rating for the Vierdaagsefeesten: 8.3.
- Most mentioned positive associations: togetherness, music, celebration, atmosphere, and camaraderie.
- The most appreciated aspects:
- Variety and diversity
- Music and performances
- Atmosphere and friendliness
- 72% of visitors come primarily for the atmosphere.
- 80% of Nijmegen residents are proud of the festival; this rises to 90% among visitors.
Visitor Engagement and Behavior
- 94% would like to return to the Vierdaagsefeesten in the coming years.
- 95% would recommend the festival to friends and acquaintances.
- 72% of visitors attend only the Vierdaagsefeesten.
- 12% cheer on the 4Daagse walkers along the route.
- 10% wave off the 4Daagse walkers after going out.
- 6% walk the 4Daagse themselves and also attend the Vierdaagsefeesten.
Social Value & Safety
- 78% believe the festival contributes to a sense of connectedness; among visitors, this rises to 84%.
- 1 in 2 visitors met new people during the festival.
- Safety rating: 8.
- 80% attend the festival with friends.
- Most visitors travel sustainably, using public transport, bicycles, or walking.
Economic Value
- Average spending per visitor: €151 per person per week (approximately €43 per day).
- 90% spend money on drinks; 79% on food/snacks.
- 50% of visitors spend at least €100 during the festival.
- 88% believe the Vierdaagsefeesten contribute to a positive image of Nijmegen (among visitors, this rises to 93%).
Visitor data obtained from the impact measurement of the Municipality of Nijmegen (2022), the city panel of the Municipality of Nijmegen (2025), and the annual visitor survey of the Vierdaagsefeesten.
Online reach
Period: January 1 – August 31, 2025
Database, Website & App
- Database with over 85,000 profiles
- 51,079 profiles with push permission set to “Yes”
- 33,089 profiles with marketing consent set to “Yes”
- 1,449,250 app interactions
- 9,172,823 app events (actions)
- 247,644 unique app visits
- 625,940 program favorites in the app
- Average 399,656 app/website ad views
- Website sessions:1,266,222
Social Media
- 34,886 TikTok likes
- 31,053 Facebook followers
- 27,100 Instagram followers, with a reach of 5 million profiles in July 2025
Want to make your company visible at the Vierdaagsefeesten?
Join the largest multi-day event in the Netherlands and connect your brand with a millions-strong audience. Whether you're looking to sponsor a program segment, deploy a mobile team for public interaction, create your own brand store, or offer a unique experience to your customers, employees, and partners: together we will create a partnership that perfectly aligns with both your ambitions and the Vierdaagsefeesten.