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Partners
During the Vierdaagsefeesten, we bring together over a million people in a welcoming environment where everyone can be themselves and open to new experiences. We put exciting projects, innovative products, and trusted organizations in the spotlight.
We believe in meaningful partnerships and prefer to work with brands, companies, and organizations that share our values, such as sustainability, inclusion, and promoting an active and healthy lifestyle.
With our large audience and extensive media reach, we offer unique exposure opportunities for your brand. Curious about our reach? Check out our online and offline statistics here.
How about adopting a program segment, deploying a mobile team, or creating a brand store? Together, we can make Vierdaagsefeesten 2026 unforgettable and put your brand in the spotlight. We are proud of the partners who help make Vierdaagsefeesten 2026 possible!
Premium partner
Our partners
Mediapartners
Brand activations
The 4Daagse Internationale Afstandsmarsen and gemeente Nijmegen
The 4Daagse, the municipality of Nijmegen, and the organizers of the Vierdaagsefeesten are inextricably linked. Together, they form the foundation for a unique multi-day event where sport, celebration, and experiences come together, bringing millions of visitors from around the world together in just one week.
Interested in partnering with the Vierdaagsefeesten?
Want your brand to be visible during the Vierdaagsefeesten? Join the largest multi-day event in the Netherlands and connect your brand with a million-strong audience. Whether you want to adopt a program segment, deploy a mobile team for audience engagement, create your own brand store, or offer your customers, employees, and partners a unique experience, together we can create a partnership that aligns perfectly with your ambitions and the spirit of the Vierdaagsefeesten.
Some ideas:
- Vitality & movement: Organize a competition to see “who takes the most FESTsteps.”
- Recruitment & talent: Attract new hospitality staff with a playful tray-carrying race or another surprising activity.
- Spectacular experiences: Think of a drone show over the Waal River instead of fireworks.
- Sustainability & engagement: Collaborate with visitors to organize the largest City Clean-Up after the festival.
- Inclusivity: Create a program accessible to everyone, including those who feel alone or have limited resources.
- Innovation & youth: Launch a digital game with challenges, hidden clues, and a grand finale on Friday.
- Art & culture: Surprise visitors with pop-up acts and special cultural initiatives.
What are the possibilities and costs?
From €10,000*, you can become an Exposure Partner, gaining prominent visibility during the Vierdaagsefeesten through on-site branding, our online channels, and/or with one of our media partners.
From €30,000*, you become a full partner of the Vierdaagsefeesten. Naturally, your brand will be visible throughout the festival, and your company will have a physical presence on-site through an activation or program adoption.
From €50,000*, a partnership with exclusive focus on a specific ambition or theme is possible. In addition, partnerships include tickets for your clients or employees and invitations to our business events.
Long-term collaborations offer even more possibilities and results, so we are happy to discuss the options with you.
*Amounts are excluding VAT
Become a partner of the Vierdaagsefeesten!
Connect your brand with the largest multi-day event in the Netherlands. Together, we can create a partnership that aligns with both your ambitions and the spirit of the Vierdaagsefeesten.
Want to explore ideas and possibilities? Get in touch with Madelon Kersten at [email protected]or call +31 24 323 3163.
Your brand activation at the Vierdaagsefeesten?
Do you want your company to stand out and engage directly with your (potential) customers? Go for a brand activation! Whether you want to reach a large, diverse audience or prefer a location where your specific target group passes by, we will help you choose the perfect spot at the Vierdaagsefeesten.
With your activation, you engage with the Vierdaagsefeesten audience and elevate your brand. Visitors get to experience your brand and your company firsthand! A brand activation is ideal for introducing a new product, launching a new company, targeting a new audience, or strengthening connections with your existing audience while increasing brand awareness.
What are the possibilities and costs?
You can activate your brand at a fixed location in the city center, where your company will be visible throughout the festival. If you prefer not to be tied to a single stand, a mobile team is the perfect solution.
The cost depends on several factors, such as the type of location and the desired square meters. Activations are categorized as: fully mobile, mobile in designated areas, or at a fixed A, B, or C location.
Costs for a fixed-location activation range between €5,000 and €20,000* for a full week (7 days), or from €1,000 per day for themed days such as Roze Woensdag or the Friday parade.
*Amounts are excluding VAT
Mobile Teams
If you want to use the entire festival grounds and not be tied to a fixed stand, mobile teams are the perfect solution. This is especially popular for sampling teams carrying backpack samplers or for charities engaging visitors in creative ways. From €1,000 per day*, you can have a promo team carry out activities at the largest multi-day event in the Netherlands.
Brandstores
At select prime locations in the city center of Nijmegen, we place brandstores—ready-to-use units fully equipped with branding and lighting, which can serve as a showroom, spectacular, or brandstore. Brandstores are available from €12,000*. Stimulate all the senses of the Vierdaagsefeesten visitors and create an unforgettable brand experience! Promotion, sampling, and even sales are all possible.
*Amounts are excluding VAT
Activate your brand at the Vierdaagsefeesten 2026!
Reach tens of thousands of visitors, increase your brand awareness, and engage directly with your target audience at the largest multi-day event in the Netherlands. Choose your ideal location or go mobile with a promo team.
Discover the possibilities for your brand activation by contacting Madelon Kersten at [email protected], calling +31 24 323 3163, or signing up below.